The UEN is focused on understanding and managing ‘information processes,’ with initiatives and events tailored towards meeting the needs and ambitions of institutions and citizens alike.
Today, the UEN represents one of the world’s top 3 overall professional networks in the public relations sector, and it ranks among the world’s top 10 networks in integrated communication.
The UEN has a history that is tied to the development of social and
institutional politics. In 1985, Pomilio Blumm was already founding
the Ameen Blumm initiative in Jeddah, Saudi Arabia as a nod to a
vocation steeped in internationalism, which was nurtured over time
with “The Bridge,” and today, with the EUN.
It has been apparent since 2010 that the organization of expertise and services within the commercial communication sector (ADV, PR, design firms, etc.) is ill fitted towards meeting the specific needs being presented by the institutional communication sector – both at the local and international levels.
The UEN positions itself in a varied market where dozens of networks with international dimensions exist – these are the players that handle sale processes, and the promotion of brands and products. However, no other similarly sized network is capable of exclusively focusing on values, institutions, and citizens, in the accomplished manner that the UEN can.
Founded by Pomilio Blumm, the Ultra European Network (UEN) was conceived as the world’s first network for institutional communication.
When considering the aim of ‘going global,’ there are only a few
players within the European market that are capable of absorbing and
meeting the world’s communication needs. No network is larger and more
‘institution-oriented’ than the UEN, with the exception of a very few
that truly operate as European-based PR networking agencies.
Are ‘extra-EU’ partners trustworthy enough to manage the EU’s critical information processes?
Although the majority appear to be superficially ‘EU-looking,’ they are owned by extra-EU corporations that have little familiarity with the European market and its related dynamics. For this reason, the Ultra European Network features several exceptional added values: being European, independent in nature, and capable of managing the EU’s mechanisms and peculiarities.
Although procedures and protocols exist, it is not always easy to precisely distinguish where the responsibilities of an advertising agency ends, and where that of a PR agency (or media centre) begins.
On the other hand, a network consists of branched office structures belonging to one unique company, that aspires to ensure the continuity of its philosophy and services on a global scale.
A number of main corporate holdings (e.g. WPP, Omnicom, Publicis,
Interpublic) report an aggregate turnover of between USD 6-12
billion in revenue, including the networks’ revenues to the
The UEN ensures that a network of agencies – all leaders in their own markets – are ethically certified and independent, with many of them actively cooperating in projects with “Transparency International.”
If we consider the four primary global corporate holdings (two of which are listed on the New York Stock Exchange, one in the London Stock Exchange, and one in Paris), as well as their affiliate companies, we would have to combine 200 firms and/or networks that comply to the financial market’s strict expectations, instead of the expectations or values of institutions and citizens.
If we regard a network as a company consisting of directly
coordinated agencies, the Japanese advertising company Dentsu
ranks first with an income of approximately USD 9.6 billion – with
most of its activities primarily focusing on the Asian region.
Some rankings depict ‘hybrid’ stakeholders that are owned by listed companies – operating in both advertising and in public relations – such as the Ogilvy network (USD 345 million in turnover), and the Havas group, which reported approximately USD 225 million in revenue.
Founded by Pomilio Blumm in 2005, the UEN is one of the most
prominent networks worldwide within the field of institutional
It consists of approximately 7200 professionals in 103 offices, of which 23% are managed by founding partner Pomilio Blumm. On a global scale, the UEN network is ranked among the world’s top 3 with regards to income in the public relations sector, as well as for the number of experts in its employ.
In considering the field of advertising agencies, the UEN ranks within the global top 10 both with regards to its turnover and its staff.
If you want to learn more about the UEN, its projects and its network please send an email to [email protected]
All data taken from the working papers of the seminar on business communication and PR scenarios of the Business Planning Chair - UDA Italy and integrated with publicly available data, estimated data and surveys.